Books Details
Author : John Motavalli Pages : 320 pages Publisher : Viking Adult
Language : ISBN-10 : 0670899801 ISBN-13 : 9780670899807
Books Descriptions
The 1990s was one of the most dynamic eras in American business history.
Technology was advancing at such a rapid pace, with such widespread
growth, and with such giddy enthusiasm from investors, that it seemed
too good to last. It was. Media insider John Motavalli gives a vivid account
from the front lines of the compelling drama that developed in the media
industry during this time, as old-world, advertising-driven companies
thought they'd found a new world to dominate. But it led to some rather
colossal failures. Time Warner's FSN was a multibillion-dollar interactive
cable disaster and its sequel, the Web-based Pathfinder, was even more
embarrasing. Disney, Rupert Murdoch's News Corp, and the New York
Times Company also stumbled. These examples are just the tip of the
iceberg: this struggle is one of the great business follies of our time and
continued until January 2000, when AOL swallowed up Time Warner, a
first-of-its-kind marriage of new and old. Fast paced and exciting,
